Is SEO A Scam?

This is a valid question. You need to make a distinction whether is it that SEO itself is a fraud or whether the SEO that yourself or your business receives is a fraud. To answer the question “Is SEO a scam?” the simple answer is No. SEO is a genuine method of letting the search engines know what kind of content is on your website and getting other sites to link to your content.

 
Many self-professed SEO experts out there will just take your money, d several things that work for a while, and then leave you worse than they found you. Some even employ “black hat” SEO techniques that leave you banned from Google for life. These people make other webmasters ask the question is SEO a Scam. The following are some ways in which SEO can be a scam for your business.

 
Forgetting about the user
Many SEO experts are too engrossed in getting their website to the top of Google’s rankings without ever considering whether a visitor will actually click on the listing in Google. If the visitor actually clicks, they never consider what they will encounter once they get to the website. If your SEO strategy is simply sprinkling spam keywords on the title tags, you will not get very far. Even though you may rank well, the ranking will not translate to increased business since visitors will consider your website as spam.

 
Low Quality Links
It is always good to have a mix of links to your website. However, it is never good to have just inbound links that are of low quality. Search engines will not necessarily penalize you but you will not benefit.

 
Link Exchanges
These are automated processes with scripts to build links to your website as well as everyone else’s site. In the short run, you might get positive results but eventually Google will catch up with you and ban you for life. If you are looking for long-term success, avoid such methods.

 
Links, Hidden text, and other shady practices
If your SEO provider uses automatic link building strategies, you will find that you have many links but poor ranking. If you check the page’s source, you will discover that the link is hidden from view and Google considers this as spam. Similarly, some SEO providers use hidden text that is invisible to the naked eye but Google sees it and flags it as spam. Google will also penalize your site for it.

 
Low Quality Work
This is usually the biggest scam in the SEO industry. It means just that, providing work of a substandard quality. The SEO providers here have no malicious intent but are also not knowledgeable in whatever they are doing. They might throw in a couple of keywords, change a few title tags, and then tell you that it is all good. Even though sometimes you may get some results, the extra expense is not usually worth it.

 
If you want to avoid asking the question “Is SEO a scam?” then you need to avoid keeping away from the strategies discussed above. If you do not know the correct and most current SEO strategies that work, you need to engage the services of professionals.

So What Is SEO Anyway?

As internet access becomes more prevalent around the world, it is no surprise to see more budding entrepreneurs launching new online businesses. With well over a billion people online, that is a large potential customer base for any business. Just a very tiny percentage of that number can make a successful business into a multi-million pound success. However, the reality is that a website run correctly will usually bring in just enough to make a living out of it. Although, for most people, that is all that they want.

So, how do you go about making a website a hit? The first thing to do is explain what is SEO anyway. When a site is first launched on the website, and the word is spread of its existence. Eventually the search engines will send a bot to visit it. This boat will then scan the page and decide what the site and its content are about. It will then visit other pages and index them for the keywords it finds. It is this searching by the bots that is an extremely important aspect of search engine optimization (SEO).

The simplest way to show what is SEO anyway, is to go to a search engine and type in a keyword such as; Domain Name. Then look through the results. Ignoring the paid for adverts, what you see is the search phrase used appearing in the title and the description. If you then visit these pages you will find the phrase on the landing page. This is basic SEO that these sites have carried out, but as clearly seen, it works well. If the keywords on a website are not made clear, then the search engine bots are likely to index the content under random keywords, and that means they are never going to show up in the results. That in turn means no organic traffic.

When it comes to implementing basic SEO on a site, it depends on what software is used for the site as to how the SEO is done. For instance, if web building software is used, then SEO needs to be done manually. If a content management system (CMS) is used, then plugins can be used. Most people these days use the latter option, such as WordPress, as it makes running the site much easier to manage.

However the site is put together, each page needs to have a related focus keyword that appears in the meta tags. These are the title and description that the bots read, and what will appear in search engine results. For the actual content, header tags need to be used, and the keyword mentioned in the article. Do not overdo keyword use, as Google can penalize for it if it looks spammy. Internal links are also important, and are best done manually. Now that you know what is SEO anyway, it should be implemented before the site is launched. If that has not been done, then correct it as quickly as possible.

Using Automation Tools For SEO

So what is SEO? First of all, it stands for search engine optimization. Put simply, this is producing a web page that is easy for the search engines to read it, allocate it correctly, and also increasing the domain authority. SEO has been going for a long time. Ever since internet marketers realized that the search engines looked for specific items on a web page, they have developed ways to manipulate this. The early days of SEO made life easy to make money, keyword rich content and backlinks were enough to rank well. All that has now changed.

All search engines rank websites differently, and each one has a different market share. The one with the biggest share of the market is Google, and by some margin. They make billions each year in advertising fees. This makes them the dominant force when it comes to SEO, and most marketers build their sites around Google’s requirements. Doing SEO is not always easy, and it can be very time consuming, which is why some people will be using automation tools for SEO. There is a lot of software available to help with this, and each one will have a particular use, and do things in its own way.

What is important when using automation tools for SEO, is to ensure that what the software is doing is legal in the eyes of the search engines. Some techniques that marketers use are against the terms and conditions of the search engine, and this is often referred to as blackhat. Those that abide by the terms are called whitehat. While the ones somewhere in the middle are greyhat. To ensure a website is kept in the good books in the eyes of the search engines, only whitehat techniques should ever be used.

A lot of automated software tends to concentrate on backlinking, as this is usually the job that takes the longest to do, but is very important for ranking. However, most people tend to use the software incorrectly, and doing so could make what they thought was whitehat, into backhat. So before using automation tools for SEO, it is very important to read the instructions that come with the software, and fully understand how it works. A good knowledge of how to build backlinks over the long term is also essential.

Although search engines such as Google release useful information rarely when it comes to backlinking, they have said that they now look for natural linking. The best way to find out what this exactly is, is to search for a well-known website, and look at the links pointing to it. They will consist of naked URL’s, keywords (both longtail and short), calls to action, and related phrases. It is recommended these days that the main keywords should account for no more than 15%, with URLS being the biggest chunk. Using software can be a great way of getting the best out of SEO if use properly.

Are Backlinks Important?

People can spend a lot of money and time when launching an online business. Whether they do it themselves or outsource it, there is a lot of effort that goes into it. For many sites though, regardless of how much it has cost, unless the SEO on the site is done properly, then it is likely to struggle to get traffic. Although it is usually a good idea to pay for some advertising on a new site, most owners do not have the budget to continue it. This is why getting the SEO right from the start is very important.

Search engine optimization includes a number of things, although it can be split into two distinct categories. The first one is on-site optimization. It is this that helps the search engines figure out what the site and its content is about. This then allows them to index the content so that people using the search engine can find it. Get this wrong, and all of that lovely content can go to waste, as no one will ever find it. The second part of SEO is backlinking. So, are backlinks important?

Although it is possible to rank with no backlinks, this is rare, and it also means that the site in question will not be able to climb up the rankings. This means that in answer to are backlinks important, it is yes, they are. In fact, they are the only way to ensure that a site can gain authority. The more authority a site has, the higher up the rankings it will appear. Although most people tend to use Google Pagerank as a measure of how good a site is, this measurement has become less powerful and meaningful over time. Although it is still a useful guide.

Domain authority is what most people tend to concentrate on these days, and that means how many trusted sites point to a website. So, if a site has links from Wikipedia and Microsoft, this passes down some authority juice from them, and increases the authority of the site. The days of paying for someone to send thousands of profile backlinks to a site are long gone. Not only are those links useless, but they are likely to give Google a red flag, and that could lead to the site being deinexed, which is a death sentence to many sites.

Are backlinks important? Of course they are, but they need to be the right ones. Obviously pointing a load of high authority backlinks to a site is also not a good idea. According to Google, they are now looking for natural looking diverse backlinks. A webmaster is not supposed to have control over backlinks, and those that they do, need to look the same as the ones that they do not. This is relatively simple, as it means that most keywords need to be URL�s or related keywords. Backlinking when done correctly, can turn a site into a huge success.

Blogging Tips Help People Out

Running a successful website is a lot harder than what people think. However, what will really help people out is to use some blogging tips to help them guarantee they are going to have some success with their website. Without these tips, people may have some type of success on the website, but they may not reach the sustained success that they want to have. By using the tips, it is going to be very easy for people to have a great time because they are going to know that their website is going to be lasting in the search engines for a long period of time, but also will be getting fresh content on a regular basis.

The first of the blogging tips that people need to use is to make sure they have a keyword in mind to write about. This can be a couple of words or a long tail keyword, but it should be something that does get searched for. By doing this, people will start to get a good feeling for how well the website is going to rank for the words, but also get an idea on how much traffic the website is going to generate for them and this can help ensure the website is going to get the traffic it needs to have.

A second of the tips that is going to help people out is to try to use pictures or videos on the posts. People love seeing a visual of what they are reading about, which is why comic books are popular. Since this is the case, people need to continue this trend and put in high quality images for each of their posts they are putting on their blog. By doing this, people will finally be able to get the traffic and social sharing they want to have to help drive even more traffic to their blog.

Finally people will find that they need to make posts on a regular basis. Sometimes people will find that they are launching their blog and once they are not getting the traffic they want to have, they will stop posting on the blog for a long time frame. However, this is a mistake since the only way to guarantee a traffic flow on a regular basis is to make completely unique posts on a regular basis on the blog. This is going to keep the readers interested, but also allow for more pages to be indexed on the website.

Having a good time blogging can be a good thing, but making money during the process is a nice thing to do as well. This is when people should know some blogging tips to help them out. By knowing some of these tips, it is going to be easy for people to get the right amount of traffic to their blog, but also help to add in some additional income for people as well. Without this, people may struggle to get the blog up and running successfully.