Search engine optimization, or more popularly known as SEO, is a new age tool in the online world to promote your business. A Philadelphia SEO Company has a full-fledged setup to execute a broad based campaign.
Digital marketing refers to any kind of promotional activity executed through electronic media. These days, even billboards have become digital. Though its traditional role is a non-digital one, its new age role has turned it into digital media as well. Other digital marketing tools include television, radio, and internet. Can you think of a day without digital services like your mobile phones or computers? No you can’t. So, how can you overlook the importance of digital marketing in securing your company’s future. In fact, any campaign that does not have a heavy element of digital marketing is bound to fail. In fact, if you compare it with print, which is losing its significance, digital marketing comes cheap. It is almost a trifle as compared to the cost of print advertising.
It helps to target your customers when they want to be engaged. SEO is also such an example. When somebody looks for keywords on google and advertisements are displayed beside the search results, then it is almost like permission marketing, a term popularised by Seth Godin. So you’re engaging the user when he wants to be engaged. It increases the probability of him clicking your link and giving you some business as well. Social media marketing, being a part of the information technology revolution, is again a form of digital marketing and it is cost-wise very reasonable, may it be Facebook, LinkedIn, or others. You can connect with a potential tool of customers based on the algorithm employed by these companies without interfering with the consumer’s attention.
It is an immediate method of generating business and awareness about your product. It brings people to your webpage, thus taking him or her one step closer to give your business. Campaigns on these platforms could be micro or macro level both. With micro, we mean very selective in approach. For example you want to show your advertisement to only a handful of people in your region, then just set the preferences and anybody logging in from your region can see the campaign. This gives you a bang for your money. Such micro level selective marketing was never possible in any other age. And cost-wise, it is like peanuts in exchange of the results you get.
Social media also helps in engaging the consumer even after the point of sale is left behind. This helps you to retain the consumer even more. So if you have realized that you have been losing business lately, then it is high time you moved to a Philadelphia SEO Expert to take his opinion. He will help you in search engine management, SEM, for the keywords of your product. Most of the users google things or try other search engines to know about what they have bought. They always look for increasing the value they receive in exchange for the money they have spent.