This is a valid question. You need to make a distinction whether is it that SEO itself is a fraud or whether the SEO that yourself or your business receives is a fraud. To answer the question “Is SEO a scam?” the simple answer is No. SEO is a genuine method of letting the search engines know what kind of content is on your website and getting other sites to link to your content.
Many self-professed SEO experts out there will just take your money, d several things that work for a while, and then leave you worse than they found you. Some even employ “black hat” SEO techniques that leave you banned from Google for life. These people make other webmasters ask the question is SEO a Scam. The following are some ways in which SEO can be a scam for your business.
Forgetting about the user
Many SEO experts are too engrossed in getting their website to the top of Google’s rankings without ever considering whether a visitor will actually click on the listing in Google. If the visitor actually clicks, they never consider what they will encounter once they get to the website. If your SEO strategy is simply sprinkling spam keywords on the title tags, you will not get very far. Even though you may rank well, the ranking will not translate to increased business since visitors will consider your website as spam.
Low Quality Links
It is always good to have a mix of links to your website. However, it is never good to have just inbound links that are of low quality. Search engines will not necessarily penalize you but you will not benefit.
These are automated processes with scripts to build links to your website as well as everyone else’s site. In the short run, you might get positive results but eventually Google will catch up with you and ban you for life. If you are looking for long-term success, avoid such methods.
Links, Hidden text, and other shady practices
If your SEO provider uses automatic link building strategies, you will find that you have many links but poor ranking. If you check the page’s source, you will discover that the link is hidden from view and Google considers this as spam. Similarly, some SEO providers use hidden text that is invisible to the naked eye but Google sees it and flags it as spam. Google will also penalize your site for it.
Low Quality Work
This is usually the biggest scam in the SEO industry. It means just that, providing work of a substandard quality. The SEO providers here have no malicious intent but are also not knowledgeable in whatever they are doing. They might throw in a couple of keywords, change a few title tags, and then tell you that it is all good. Even though sometimes you may get some results, the extra expense is not usually worth it.
If you want to avoid asking the question “Is SEO a scam?” then you need to avoid keeping away from the strategies discussed above. If you do not know the correct and most current SEO strategies that work, you need to engage the services of professionals.